Communication

"When you want to communicate with your customers, you can either send the message right away in real-time or or in asynchronous manner. The communication will be received by customer soon afterward in a deferred manner. Choose this method when the context and relevance of the message and the contents are time insensitive like order related notifications."

"An audience is dataset that primiraily consists of records containing contact details of customers. This dataset can contain any number of records right from a single record to millions of records, stored in a csv file format. You can link audience with an campaign and send communication to all the emails or phone numbers available through records in the selected audience. Additionally to tailor messaging content to your customer you can add templating variables like first and last name in the same record along with that customers contact details. When a campaign is run, the templating variables and contact details will be picked from all the record in an audience, messaging template will be customised with all the templating variables and communication will be triggered to all available contact details. This resource allows you to create and manage datasets "

"Campaigns are used to send message or content in the form of email or SMS message text to large number of people. These campaigns are generally part of marketing or advertisement promotions that are sent to customers. Campaigns can range in size from a few hundred recipients to millions of recipients. A campaign requires a message template i.e an email or sms template , a audience which is a dataset about customer contact details and templating variables to be added in messaging template and a messaging provider. This resource gives an interface for creating new campaigns, managing existing ones and scheduling it. You can also change configurations of existing campaign like changing messaging template, selected messaging provider ot the campaigns recipents."

"To send a email communication to your customer you need a email template. A email template consists of a template definition, which is stored in the form of html making it highly customisable and tailor made to descibe a customer journey. This html definition can also be made dynamic by making use of variables through jinja templating. Along with html definition there are more options available for better managing multiple email templates like name and desctiption of email template and tags which are labels used to group similar templates. This resource gives can be used to add new email template as well as editing the contents and definitions of existing ones. "